The European Institute of Road Assessment (EIRA) is a not-for-profit entity established under Slovenian law as a zavod in 2015 by board members of the European Road Assessment Programme (EuroRAP), an international not-for-profit membership organisation registered in Belgium in 2002.
EIRA’s purpose is to promote road infrastructure safety and assessment of the in-built safety attributes of roads in Europe using EuroRAP protocols, which promote safer road infrastructure and are embedded in national road safety strategies across Europe.
EIRA specializes in the implementation of transnational cooperation projects with multiple stakeholders and in research and innovation projects related to road safety and road infrastructure safety. EIRA works closely with European and international institutions and European Commission on fostering the implementation of the safe system approach and the role of infrastructure safety within it.
EIRA is an active EuroRAP member and is a leading eastern Europe partner to, the EuroRAP members network of automobile clubs, NGOs, Research Institutes, Road Authorities and relevant Ministries.
Shona was appointed as a Board member of EIRA in 2019.
Shona Holroyd is also a Board member of EIRA’s parent company, EuroRAP AISBL and Chief Financial Officer for the International Road Assessment Programme (iRAP) Group and the Road Safety Foundation. Shona has worked for the Road Assessment Programme for over 10 years and looks after the Finance, HR and compliance functions. Before working for the Association, Shona has also worked extensively in senior management positions in the energy industry including 15 years with BP, with who she joined as a graduate.
Shona is a Fellow of the Chartered Institute of Management Accountants (FCMA) having gained membership to the Institute in 1995. She also holds an honours degree in Business Studies
Ferry Smith is since the start involved in EIRA as one of the directors. He has about four decades of experience in Mobility and Road Safety with the Royal Dutch Touting Club ANWB.
He is currently active as ANWB International Public Affairs Director, chair of the EuroRAP board, member of International Road Assessment Programme (iRAP), chair of the Mobility Policy Commission of the Fédération Internationale de l’Automobile (FIA), expert member of the High Level Panel for Road Safety and vice director of the Dutch Mobility Alliance. He is highly motivated to contribute to improve the safety and sustainability of the mobility system.
Ferry has studied Mechanical and Automotive Engineering as well as Business Administration.
Olivera Rozi joined EIRA in 2018 as a Project Director.
She has more than 10 years of experience working with the European Commission and associated agencies on projects linked to urban issues, travel and traffic safety. In 2012–2014 Olivera was the principal contact in the 14-country SENSoR project with the Southeast Europe Transnational Cooperation Programme that implemented EuroRAP work in Albania, Bosnia and Herzegovina, Croatia, Hungary, Italy, Czech Republic, Montenegro, Serbia and Slovenia.
Marko Ševrović joined EIRA in September 2018 as a Senior Road Safety Engineer.
He has more than 15 years of experience working on different transport planning, road infrastructure design and road safety projects in Europe, Middle East and Africa. He is currently sharing his time between University of Zagreb, Faculty of Transport and Traffic Sciences where he holds a position of Head Department for Transport Planning and EIRA where he is working as a Senior Road Safety Engineer.
Marko is a Charted Transport Engineer, licensed Road Safety Auditor in Croatia, and certified for European Certification Standard methodology. He holds a PhD degree in Road Transport from the Faculty of Transport and Traffic Sciences, University of Zagreb (Croatia).
Alenka Volk joined EIRA in August 2018 as a Project Officer, taking care of the financial aspects of EIRA’s international projects.
She has more than 20 years of experience in project management, developing and implementing mostly EU funded projects in the field of tourism, waste management, life-long learning, entrepreneurship, and transport. Apart from that, she has worked for many years as a consultant for rural development and participated in the preparations of strategic documents on a regional level.
Alenka holds a master’s degree in Business Administration and Management from the Faculty of Management, University of Primorska (Slovenia).
